Xbox Game Pass Subscription Decline

Game Pass, the games subscription service from Microsoft, had amassed 34 million subscribers as of February 2024. The figure was presented in a blog post where Microsoft shared its strategy for the future of its Xbox brand. The most recent figure however shows a significant slowdown in Game Pass’ growth. Initially, it took the company three years from the 2017 Game Pass launch to gain 10 million subscribers by April 2020. Microsoft then added a further five million subscribers in only five months and reached 18 million users by January 2021, representing an impressive yearly growth rate of almost 90 percent. In comparison, by the following year, the service had only grown to 25 million users and in the last two years it had gained a mere nine million more users, demonstrating a much slower average yearly increase of a mere 18 percent.

Game Pass subscribers pay a monthly fee to Microsoft in return for unrestricted access to a continually expanding games library that is accessible on their consoles or personal computers. The recent Thursday announcement revealed the company’s intentions to introduce Xbox games to a wider range of platforms, including the PlayStation 5 and the Nintendo Switch, both of which are known to have more users than Xbox, bringing future potential for Game Pass. At present though, there are no documented plans to provide the Game Pass service on either Sony or Nintendo platforms.